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PRS421 Research Guide: Home

Your Guide to Research in Public Relations

Resources for Public Relation Research

In public relations you may need to find consumer information, political or socioeconomic information, company or organizational information, or the latest trends and practices in public relations. 

Navigate through this guide using the links below or the tabs above to access library databases, books, & periodicals, as well as additional online sites.

Consumer Info

Research consumer trends, demographics, & psychographics using library databases & other online resources.

Access Consumer Info Resources

Info on a Company or Organization

Do organizational research using library databases, or visit sites for information on businesses & nonfprotis.

Research an Organization

Politics & Socioeconomics

Find political & socioeconomic data & research using the library databases & additional online resources.

Find Political or Socioeconomic Info

Books, Blogs, & Periodicals

Find the latest trends, view case studies, or browse through the latest blogs & journals in public relations.

Access Books, Blogs, & Periodicals

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