Research Guides: PRS201 Research Guide: Start your Research Here

Welcome to the Research Guide for PRS201!

This Guide is Designed to Give You:

How to Use this Guide: Start with the resources on this page, or use the tabs above to navigate throughout the rest of this guide.

Business Source Complete This link opens in a new window
The best source for articles in all disciplines of business! Also includes news articles, SWOTs, industry profiles, company profiles, & market reports.
Business Insights: Global This link opens in a new window
Brings together international business and industry reference material, statistical data, case studies, journals and newspapers.
Nexis Uni This link opens in a new window
Nexis Uni is a database for news, legal research (federal & state cases, law reviews), & company dossiers. Also includes U.S. Executive Compensation database, SEC files, D&B Market Identifiers, Hoovers Company Records, & executives & board of directors.
Regional Business News This link opens in a new window
A collection of full-text newswires that incorporates news information from all over the world.
Communication and Mass Media Complete This link opens in a new window
Offers information from over 600 journals in communication, mass media and related fields.

This guide is designed to enable students to:

Develop search strategies based on a case study in order to research the background and history of the issue
Use library databases and search engines for researching and evaluating a public relations challenge

Course Research Guide content & student learning outcomes are based on course syllabus objectives & assignment.